Product terminology
White Label Partner
A business that has enabled White-label and provides 7stamp under its own brand.
White Label Partner is the operator entity on top of the White-label setup, not just the technical feature itself.
Canonical term
White Label Partner definition
Use this page as the canonical definition when partner or managed-business content talks about the operator behind a White-label setup.
- White Label Partner
- A business that has enabled White-label and provides 7stamp under its own brand.
How 7stamp uses this term
A White Label Partner is the business that owns the White-label account and delivers the 7stamp product under its own brand. That operator can be an agency, reseller, integrator, or another branded organization running loyalty as its own offer.
The important distinction is that White-label describes the account capability, while White Label Partner describes the business using that capability as part of its own commercial model.
This term becomes especially important when one operator manages several client businesses, because the customer-facing brand and the underlying 7stamp infrastructure should be understood as separate layers.
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