Delivery platforms such as Glovo, Bolt Food, Wolt, and Uber Eats bring orders. That is the useful part. The expensive part is that they keep the customer relationship and take a large commission on every order. The customer who just ate your food often does not know your direct channel, your loyalty program, or why they should come back without the marketplace.
Poster integrates with several delivery channels for operational intake. But order intake is not the same thing as customer ownership. If you want to turn anonymous marketplace orders into direct repeat customers, you need one more layer above the POS.
The real cost of aggregator dependency
Take a normal delivery-heavy cafe as an example:
- 1,000 aggregator orders per month
- EUR 15 average check
- 30 percent commission
That means roughly EUR 4,500 per month in commission. If just 20 percent of those customers place one direct order instead, you retain around EUR 900 per month in margin. Over a year, that becomes a material amount for an independent venue.
The problem is not that aggregators exist. The problem is paying for the same customer over and over again because you have no tool to bring them back outside the marketplace.
Why Poster alone cannot fix this
Poster does its job well. It accepts the order, prints the kitchen ticket, updates stock, and closes the check. But it does not put a QR on the packaging, it does not install a wallet card, and it does not follow up with a customer who has not ordered in 30 days.
The customer relationship still belongs to the marketplace. That is the exact gap Delivery Inserts are meant to close.
What Delivery Inserts do
7stamp Delivery Inserts are printed cards with unique QR codes that go into each delivery package. When the customer scans one, three things can happen immediately:
- a loyalty card is offered in Apple Wallet or Google Wallet with no app required;
- welcome stamps are credited instantly;
- an extra voucher for the next direct order can also be issued.
Each QR code is single-use, so the same insert cannot be scanned twice to farm rewards.
Physical implementation
- In the 7stamp admin panel, open Delivery Inserts and choose how many codes to generate.
- Download the PDF file.
- Print the inserts on regular paper, as stickers, or as small cards.
- Put one insert into every delivery package, no matter whether it came from Glovo, Bolt Food, Wolt, your own site, or a phone order.
A simple insert text can be enough: thank you for your order, scan this QR for 2 welcome stamps, collect 9 and get a free coffee, order directly next time for extra bonuses.
ROI in the first month
Continuing the example above:
- print cost for 1,000 inserts is usually under EUR 15;
- even a conservative 20 percent conversion to one direct order saves around EUR 900 per month;
- that is approximately 60x ROI in the first month.
The customer does not need to abandon the aggregator forever. They simply need an easy direct path that starts paying you full margin again from time to time.
| Metric | Aggregator-only | After Delivery Insert signup |
|---|---|---|
| Commission | 25 to 35 percent on each order | Direct orders at full margin |
| Customer contact | Belongs to the platform | Belongs to your loyalty base |
| Return trigger | Paid marketplace visibility | Wallet push, email, and vouchers |
| Birthday gift | Usually impossible | Runs automatically |
| Retention owner | The aggregator | Your business |
What changes once the customer is in your base
Once the customer saves the wallet card, you unlock tools Poster alone does not provide:
- wallet push reminders on the saved card itself;
- email campaigns with images, buttons, and vouchers;
- messenger campaigns through WhatsApp, Telegram, and Viber;
- birthday automation without manual work;
- win-back automation for customers who have gone quiet.
That means each delivery order can become the beginning of a long retention loop instead of a one-off marketplace transaction.
How this connects with Poster
If the same customer later walks into your cafe, Poster already recognizes them through 7stamp. Stamps keep accumulating on the same wallet card. If they receive a voucher through a campaign, the cashier can see it in the 7stamp panel inside Poster as soon as the customer is identified.
Aggregator order, direct order, and walk-in visit can all feed one loyalty loop on one customer card.
Conclusion
You do not need to fight the aggregators. You need to stop renting your own customers from them forever. Delivery Inserts cost almost nothing, sit on top of Poster without development, and can start paying for themselves within days at normal volume.
